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Grow Your Brand for Free with These Instagram Marketing Tips

Online marketing is incomplete if your brand is not making the most out of the various social media channels and Instagram, in particular. With more than 800 million users, the visual-only social media platform is the ultimate and most convenient tool for online success, making it more important than ever for brands to be active on the platform. Apart from that, with an effective social media marketing campaign on Instagram, you can easily ensure reaching out your brand to users all over the world.
insta marketing

When it comes to boosting your Instagram marketing campaign, you need to focus on driving more followers on a consistent and steady basis through efficient content-driven strategies. With more people connecting with your brand, you can expect conversion and revenue whenever you publish content on the platform. Take a look at these easy to exercise Instagram marketing tactics that will help in building your brand for free:

Also Read: Why you should Instagram for your WP business.

Leverage the Free Instagram Tools

Imitating Facebook’s business profile option, Instagram has also introduced the same that is decked with a comprehensive call-to-action, contact menu that allows your followers to call, text, and email your brand. Aside from the contact option, the platform also offers an easy access to analytics or Insights that provides you with important information such as impression and total rate of engagement. If you are looking to captivate the attention of real Instagram followers, you need to consider converting your standard Instagram profile to the business one and leverage these free tools. It will help you in learning how the users perceive your posts along with their needs that will affect your further content creation.

insta marketing tools

Endorse Cross Promotion

Perhaps the best way to increase your Instagram following is through cross-promoting your content across your various social media profiles such as Facebook, Twitter, and LinkedIn. Send invitations to your audience that are already a part of your brand on various channels to connect with your Instagram profile. Focus on cross-promotional strategies as it helps in keeping your followers engaged with your brand while boosting your outreach whenever you publish a post.

Optimize Post Frequency

Needless to say, you find it difficult to resist the urge of sharing your content that you have created with a great effort. However, when it comes to content sharing on Instagram, make sure that the content remains relevant to your brand. Another thing to keep in mind while maintaining the presence of your brand on Instagram is that you should not clutter the feed of your audience with frequent posts. This calls for a smart move such as post frequency optimization where you need to experiment and understand the way your audience responds. Identify the times of the day where you can expect getting highest engagement and schedule your posts accordingly.

Build an Interactive Hashtag

Building interactive hashtag accounts for forming an instant engagement. The only thing that you need to pay attention to is that the hashtags you are using highlights your content and brand. Another way of creating an interactive phrase is showcasing your recent products and services so that the audience can use it in their posts after they have availed your offerings. According to, not only it will help in attracting more followers to your brand, but it will also result in free advertising.


Instagram serves as a great tool for cost-effective social media marketing for your brand. Employ the aforementioned tips to make your brand highly visible on social media, ensuring higher engagement rates.

Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. You can check his website out at to get real instagram likes and followers.

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