Top 7 Google Adsense Policies every Blogger must know to avoid

I have been using Google Adsense ads on my blog for sometime now without problems though i have heard a lot of people saying bad things about Google Adsense program. A lot of Bloggers has been rejected from Google Adsense while others got their account deactivated and ban permanently. Then i decided to write this post How to avoid Google deactivating your Adsense account. Most blogger claim such act is unfair but the truth is that, Google had to be very strict with their Adsense policies these days in other to avoid any potential court case against them with regards to publisher's breach.
That is why if you go against any adsense policy, you are ban immediately. Sometimes with a chance to appeal and sometimes no chance at all.

Here i will like to discuss some few reasons why Google adsense will never accept some bloggers on their adsense program due to a violation on their part and i will also tell you how to avoid this violation.

First you must know that Google is super-strict when it comes to enforcing their policies and most bloggers has been hit with their account deactivated and website banned from the program simply because they don't think they are being policed so they can do what they want to increase their earnings. No you mustn't try to outsmart Google, they will get at you immediately.

The long-term impact of such a ban is that, you might not be able to participate in their program again and you never want this to happen do you do you?. In one of my post, i have written on 13 ways Google can detect invalid clicks from your blog. You should read it.

Here i am going to put you through top 7 Strict Google Adsense Policies you must know how to avoid them.

1. You Must Have a Privacy Policy:
Even if you are not going to use Google Adsense on your website, having a privacy policy is one of the recommended features a website must have. If you are starting a new blog and thinking about running Google adsense on it in either immediately or in future, then you must include a privacy policy because Google is explicit in this requirement (you can read more about creating a privacy policy for your blog right here) This is one of the things that makes Google reject your account or ban your blog from their program.

2. Avoid Invalid Clicks:
Invalid clicks is one of the major things that got many people banned from participating on Google adsense program. You can only earn big on Google adsense through hard work and nothing more. A lot of bloggers whom are not satisfied with their earnings will start looking for illegal ways to increase their earnings. This is one sure way to get banned from Google program.

Wondering how invalid clicks are generated? let me tell you more.
There are a number of ways to generate invalid clicks.
  • Using automated Software or bots to click on links. 
  • One of the top offenders are the site owners themselves as they "test" their own advertisements and click on them. This act is strictly against Google Adsense TOS. You must not click on your ads to see how they work.
3. Asking Friends to click on your ads:
This is another sure ways to get a quick reply from Google. Asking your friends or family on social network or some online group to click on your ads. Google has the technology and software to police all clicks activity.

Another artificial clicks generated sometimes comes from your competitors who are targeting your website. They will intentionally click on Google Adsense adverts on your blog for like 100 times daily just to make Google ban you. But is that fair? Absolutely not but don't you worry, Google will help you resolve the situation if it's truly malicious.

The best way is for you to stay proactive and check your account activity for any irregular clicks or patterns consistently. Report anything strange, even in the slightest and you should be good to go.

4. Misleading or Encouraging Your blog Readers to Click on Google Ads:
This is another common way that bloggers get banned from Google adsense. They intentionally or unintentionally mislead their visitors and readers to click on the ads by placing talking pictures or other adverts similar to Google adsense close to each others. Google call this types of adverts mimicking ads and one example of such ads is Chitika.You can place chitika ads together with Google on the same website but not close to each other.

Also, you can mislead your users by way of your blog's design by putting content super-close to your advertisements or in such a way that forces them to click on them to move forward in their user experience. Avoid this act, it is against Google adsense policies and they can easily work against you.

5. Revealing your Adsense Data in Public:
As an adsense publisher, you are not allowed to disclose or flaunt your adsense information publicly. A lot of bloggers love doing this. The Terms and Conditions state explicitly that You agree not to disclose Google Confidential Information without Google's prior written consent.

"Google Confidential Information" includes without limitation:
(a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program;
(b) click-through rates or other statistics relating to Property performance in the Program provided to You by Google; and
(c) any other information designated in writing by Google as "Confidential" or an equivalent designation.

However, You may accurately disclose the amount of Google's gross payments to you pursuant to the Program. So you should be careful with any screenshots that you make of any part of your Google adsense performance.

6. Purchasing Traffic, 3rd Parties:
One area that always get people ban from Google adsense is when they purchase traffic from other sources. Before you are accepted into Google adsense program and while working with them, Google gets all detailed report about your site traffic from their analytic report.

According to Google, you are not allowed to use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs on a site running their ads.
You are also not allowed to promote a website running ads through unsolicited mass emails or unwanted advertisements on third-party websites.

You are not allowed t display Google ads in search boxes or search results as a result of the actions of software applications such as toolbars, or be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation are prohibited. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.

You are also not allowed to receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. So you must have to read the Google's Landing page quality Guideline properly before using a direct advertising method either from Google Adword or from a specific website.

7. Using Google Images which are Copyright Protected:
They say picture speaks louder than voice and it is true. Adding images on your blog post is a nice way to deliver a message as most people seems to understand the nature of your post by looking at your post image.

One big problem most bloggers face is finding the right free images to fix on their blog. If you go straight to Google image search, grab an image link and paste it on your blog, Google can never accept your application if they discovers that image is copyright protected and you don't have the right to use it.

Note that by the time you start running Google's adsense ads on your blog, you are Google's employee. Any breach committed by you and from your account, can get Google into trouble. That is why they have to be strict.
For more information on Google Adsense policies, please read the official Adsense Program Policies. And abide by it just to be on a safer side.

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